Mobile Logo

Data intelligence for
FMCG & CPG Leaders

We give your category, trade marketing, and e-commerce teams a single, reliable view of how your products are priced, promoted, and presented - so every brand decision is backed by data, not assumptions.

195+Countries
500+Retailers
100%Products
DailyData Refresh

Trusted by Fortune 500.

Get real-time data from all online platforms.


CAPABILITIES

Comprehensive Intelligence for FMCG & CPG Companies

Everything your category, trade marketing, and e-commerce teams need to monitor how your products are priced, presented, and performing - across every retailer we cover, updated daily.

Price & Promo Compliance

Price & Promo Compliance

Track whether retailers are respecting your pricing strategy - regular prices, promotional mechanics, and discount depth - across every platform we cover. Spot unauthorized price cuts, missed promotions, and compliance gaps before they erode your brand equity or margin.

Out-of-Stock Monitoring

Out-of-Stock Monitoring

Track OOS status per SKU, per retailer, per market - updated daily. Identify where your products are unavailable, for how long, and whether the gap is being filled by a competitor. Stop losing sales to stockouts you didn't know existed - before they show up in your sell-out data.

Ratings & Reviews

Ratings & Reviews

Monitor customer ratings and review volume across retailers and markets. Track sentiment shifts, identify recurring product issues before they escalate, and benchmark your brand reputation against direct competitors in every category you compete in.

Competitor Benchmarking

Competitor Benchmarking

See exactly how your pricing, promotional activity, and shelf presence compare to competitors - by SKU, by category, by market. Build a complete picture of where you lead, where you lag, and where the gap is closing faster than you realize.

Digital Shelf Presence

Digital Shelf Presence

Monitor how your products appear across retailer platforms - listing status, search positioning, share of shelf, and content quality. Know instantly where your brand is visible, where it's buried, and where it's missing entirely.

Range & Assortment

Range & Assortment

Track which of your SKUs are listed where, identify distribution gaps across retailers and markets, and monitor how competitor ranges are evolving. Know which products are gaining or losing shelf space and act before the next category review.

CASE STUDIES

Command the digital shelf across every retail partner

Stop losing market share to out-of-stocks and unexecuted promos. We automatically harmonize chaotic SKU data across dozens of e-retailers and delivery apps into a single, unified pipeline

How a Global Beverage Leader Standardized Digital Shelf Metrics Across 40+ Markets


A multinational FMCG giant lacked centralized visibility into how their products were displayed across disparate global e-grocery platforms. Local teams relied on manual checks, leading to inconsistent digital shelf execution, blind spots in out-of-stock (OOS) rates, and lost market share to challenger brands. They needed a single source of truth for global shelf analytics.


Areas of collaboration:


  1. Global digital shelf tracking: Standardizing Share of Search and category placement metrics across 150+ e-retailers, giving HQ a unified dashboard to monitor global brand visibility.
  2. Cross-border OOS monitoring: Automated zip-code level availability tracking, allowing global supply chain teams to correlate localized stockouts with regional promotional spikes.
  3. Promo duration & depth analysis: Tracking the exact number of days competitors held discounted positions, empowering regional Key Account Managers to negotiate better retailer trade terms.
150+
E-retailers integrated
40+
Markets covered
99.5%
Data accuracy
-22%
Avg OOS duration
1
Global BI Dashboard
0
Manual data harmonization

DATA POINTS

Every data point qCommerce leaders rely on

Every field we collect - explained. From SKU-level pricing to dark store coverage, this is the complete list of data points FoodDataLab tracks across every platform we cover. No black boxes, no vague "market insights." Just structured, documented data your team can build on.

  1. Regular price - Base selling price of the product
  2. Promo price - Discounted active price
  3. Discount depth - Percentage (%) or absolute value savings
  4. Promo type - Specific mechanics like BOGO, Multibuy, or cross-category promos
  5. Loyalty / Tiered pricing - Specific prices for logged-in or club members (e.g. Clubcard, Prime)
  6. Unit price - Price per kg, liter, or unit for legal compliance
  7. Promo tags & badges - Visual promo indicators (e.g. "Flash Sale", "Clearance")
  8. Strike-through price - The original price displayed alongside the discount
DATASETS & USE CASES

Every data point we extract for manufacturers

From high-frequency pricing changes to exact X/Y coordinate shelf placements, discover the comprehensive list of attributes we monitor to protect your market share and optimize your digital shelf performance.

Platforms
competitive advantage

Enterprise-Grade partner you can rely on

Global brands don’t just need raw web scraping; they need stable, legally compliant data pipelines backed by industry experts. See why top FMCG and CPG players trust us.

Multi-Layer QA

Every dataset goes through automated validation and manual refinement to catch what algorithms miss. You get data you can trust, not data you have to double-check.

In-House Proxy Network

We operate our own proxy network for reliable, uninterrupted access to platform data at scale. No third-party bottlenecks, no unexpected downtime, no compromised delivery.

ML-Powered Matching

Our machine learning models match venues, menus, and data points across platforms with high precision. Built and refined over years of vertical-specific experience.

High-Frequency

We collect at the frequency your decisions demand. From twice-daily tracking to weekly lead discovery, collection schedules are matched to the business question.

Mobile Apps Data

We deliver native mobile apps data, not just web interfaces. This gives you access to pricing, promotions, and availability data that web-only providers simply cannot reach.

Full-stack Infrastructure

We own and operate the full stack from scrapers and orchestration to cloud storage, matching, and QA. Faster delivery, fewer failure points, and no outside vendor dependencies.

Process

From understanding your needs to delivering data

We handle the complex engineering so your team doesn't have to. Our proven deployment framework takes you from initial scoping to a fully integrated, SLA-backed data feed with zero guesswork.

1

Discovery call

We learn your markets, teams, and data needs to define the right scope from the start.
2

Proof of Concept

We run a free, no-risk data sample on your target market so you can validate quality before any commitment.
3

Onboarding

We align on delivery format, frequency, and integration requirements to set up a seamless ongoing partnership.
4

Ongoing delivery

Structured food data streamed directly to your internal systems.

See our market intelligence in action

Tell us your markets and we will show you exactly what the data looks like before any commitment.

  • Free proof of concept for your target market
  • Delivered in your preferred format
  • No contract until you are satisfied

Need an NDA first? Just mention it in the form - we're happy to sign.