Numeric Distribution Tracking for
FMCG & CPG Brands

Numeric distribution tracking tells commercial teams exactly where products are listed across digital shelves. Uncover distribution gaps and track competitor range expansions before they erode your market share.

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Trusted by Fortune 500.

Live intelligence across online retailers and global FMCG brands.

Without this data

Your team navigates category reviews with outdated assumptions

Missing numeric distribution data leaves commercial managers reacting to competitor moves weeks after they happen. You surrender digital shelf space because distribution gaps remain hidden until sell-out reports finally arrive.

Strategic

Planning cycles rely on lag data

Annual joint business plans are built on historical retail execution data rather than current platform realities. Brand managers negotiate shelf space without knowing exactly where competitors are actively expanding their local footprint.

Operational

Scraping retailer sites wastes hours

Analysts manually audit Tesco and Carrefour category pages every week to verify which SKUs are actively listed. This tedious cross-checking drains resources and introduces fatal human errors into the weekly compliance workflow.

Business

Unnoticed delistings erode category share

When a key account subtly drops a hero product from their quick commerce offering, the revenue stops immediately. By the time finance flags the volume drop, a rival brand has already captured those crucial localized sales.

Intelligence

Board reports lack competitive context

Executive leadership receives internal distribution metrics that completely ignore the broader market landscape. Directors make resourcing decisions without seeing how fast challenger brands are securing new listings across key regions.

Sample signal

What a numeric distribution record looks like

Explore a single distribution snapshot showing exact public listing status across multiple online grocery endpoints. This feed immediately highlights which variants are available to everyday shoppers right now.

Variant Name	EAN / Barcode	Retailer Endpoint	Listing Status	Last Audited	Public Rating
Magnum Classic Ice Cream 4x110ml	8714100635650	Carrefour.fr (Paris 75001)	Listed	today 09:12	4.6 / 5
Heinz Tomato Ketchup 910g	5000157004652	Tesco.com (London SW1A)	Delisted	yesterday	4.8 / 5
Red Bull Energy Drink 4x250ml	9002490205973	Getir (Berlin 10115)	Out of Stock	today 14:05	4.3 / 5
Oatly Barista Edition 1L	7394376615979	Sainsbury's (Manchester M1)	New Listing	2 days ago	4.9 / 5
Pringles Sour Cream & Onion 165g	5053990138753	Asda.com (Leeds LS1)	Listed	today 11:30	4.1 / 5

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What you get

Your team commands the complete digital assortment

FoodDataLab delivers continuous numeric distribution tracking directly into your revenue growth management platforms. Commercial teams access verified listing data to enforce distribution contracts and spot expansion opportunities.

45+

Countries tracked

Monitor SKU presence across European and North American grocery markets.

<24h

Refresh frequency

Detect new competitor product listings or sudden delistings in one day.

99%

EAN match success

Link retailer specific product titles directly to your internal barcode.

15+

Platforms audited

Audit digital shelf presence on dominant local supermarket applications.

90% of purchases happen on page one