Data intelligence for
Online Grocery Leaders
Trusted by Fortune 500.
Get real-time data from all online grocery platforms.
Comprehensive intelligence for online grocery
Stay ahead in the fast-paced online grocery market with our comprehensive data suite. We transform complex market data into clear, strategic insights, allowing you to optimize your assortment, maximize margins, and outsmart the competition.
Price Monitoring
Promotions Tracking
Range Analysis
Private Label Benchmarking
Category Trends
Data Feeds
How our online grocery intelligence moves the needle for market leaders
Three clients, three markets, one consistent outcome - faster decisions and better margins. No testimonials, no vague claims. Just the metrics we agreed on with each team.
Global Grocery Leader
A top-10 online grocery retailer operating across 12 markets needed a single source of truth for competitor pricing - replacing manual tracking across local teams with inconsistent methodologies and no cross-market visibility.
Areas of collaboration:
- Competitor price monitoring across 12 markets, unified into one dashboard
- Weekly pricing index reports delivered to central and local pricing teams
- SKU-level data feeds integrated directly into their internal pricing model
Global Grocery Leader
A top-10 online grocery retailer operating across 12 markets needed a single source of truth for competitor pricing - replacing manual tracking across local teams with inconsistent methodologies and no cross-market visibility.
Areas of collaboration:
- Competitor price monitoring across 12 markets, unified into one dashboard
- Weekly pricing index reports delivered to central and local pricing teams
- SKU-level data feeds integrated directly into their internal pricing model
Every data point online grocery leaders rely on
All data points collected, structured, and updated daily - so your team knows exactly what they're working with before they build anything.
Current selling price - live price shown to shoppers
Regular price - non-promotional baseline price
Promotional price - price active during a promotion
Price per unit / per kg / per litre - normalised comparison price
Price history (30 / 90 / 365 days) - price changes over time
Price change frequency - how often a price moves
Price change magnitude - size of each price change
Price index vs market average - your position vs all competitors
Price index vs specific competitor - your position vs one retailer
Cheapest / most expensive in category - range extremes
Price rank within category - your position by price
Price tier classification - budget, mid, or premium segment
Private label vs branded price gap - own label vs brand delta
Own brand price positioning - where own label sits vs market
Multi-pack price vs single unit - pack size price efficiency
Online vs in-store price delta - channel price difference
Promotion type - BOGOF, multibuy, TPR, loyalty, or seasonal
Discount depth - % and absolute value off regular price
Promotion start date - first day promotion went live
Promotion end date - last day promotion was active
Promotion duration - total days promotion ran
Promotion frequency per SKU - how often a product is promoted
Promotion frequency per category - category promo intensity
Mechanic type breakdown - split of mechanic types used
Loyalty-only vs public promotion - restricted or open access
Featured promotion flag - promoted on homepage or category page
Promotional price history - past promo prices over time
Overlap with competitor promotions - simultaneous promo activity
Share of category on promotion - % of category currently promoted
Average discount depth per category - typical promo size
Seasonal promotion calendar - promo activity mapped to calendar
SKU availability - in stock or out of stock status
New product launch date - date first listed by retailer
Delisting date - date removed from retailer range
Range size per category - total SKUs carried in category
Range size per sub-category - total SKUs at sub-category level
Brand count per category - number of brands stocked
SKU count per brand - range depth per brand
Private label SKU count - total own-label products carried
Private label share of range - own label as % of total range
Exclusive SKUs - products carried by one retailer only
Range overlap between retailers - shared SKUs across competitors
Range gap vs specific competitor - SKUs they carry, you don't
Pack size variants available - number of size options per product
Organic / free-from / premium range size - specialist range depth
Own label tier classification - entry, mid, or premium tier
Product name - full retailer-listed product name
Brand - brand as listed by retailer
Manufacturer - producing company
Category - top-level product classification
Sub-category - second-level product classification
Pack size - weight, volume, or unit count
Unit of measure - g, ml, units, etc.
Product description - retailer-provided product copy
Ingredients list - full ingredient breakdown
Nutritional information - per 100g or per serving values
Allergen flags - declared allergens
Dietary flags - vegan, gluten-free, organic, etc.
Country of origin - where product was produced
Images - product photography as listed
EAN / barcode - universal product identifier
Retailer SKU ID - retailer's internal product code
FoodDataLab matched SKU ID - cross-retailer normalised identifier
Category page position - rank on category listing page
Search ranking for key terms - position for relevant search queries
Featured placement flag - homepage, banner, or carousel placement
Sponsored / paid placement flag - paid vs organic position
Best seller / top rated badge - retailer-assigned status label
New arrival badge - recently listed product flag
Out of stock visibility - still shown when unavailable
Recommendation engine appearances - suggested product placements
Bundle / cross-sell appearances - shown alongside other products
Retailer name - name of the tracked retailer
Retailer type - online-only, supermarket, or marketplace
Market / country - geographic market covered
Data collection date - date data was captured
Collection frequency - daily or weekly update cadence
Geographic delivery zone coverage - areas retailer delivers to
Click & collect availability - order online, collect in store
Delivery fee - charged delivery cost per retailer
Minimum order value - minimum basket to place an order
Subscription / membership pricing - members-only price flag
The data your teams actually need
Every use case, and dataset structured for online grocery - mapped to the decisions your pricing, category, and strategy teams make every day.
Enterprise-grade online grocery intelligence, built for scale
From the technology we own to the way we work with clients, every part of FoodDataLab is built to meet the standards that the world's leading online grocery platforms demand.
Multi-Layer QA
In-House Proxy Network
ML-Powered Matching
High-Frequency
Mobile Apps Data
Full-stack Infrastructure
Multi-Layer QA
In-House Proxy Network
ML-Powered Matching
High-Frequency
Mobile Apps Data
Full-stack Infrastructure
From understanding your needs to delivering data
Four steps from defining your competitive intelligence needs to having clean, matched online grocery data flowing directly into your pricing and analytics workflows.
Discovery call
Proof of Concept
Onboarding
Ongoing delivery
See what we have on your competitors
Tell us your markets and we will show you exactly what the data looks like before any commitment.
- Free proof of concept for your target market
- Delivered in your preferred format
- No contract until you are satisfied
Need an NDA first? Just mention it in the form - we're happy to sign.