Mobile Logo

Data intelligence for
Online Grocery Leaders

Pricing, assortment, promotions. Your market, your competitors, updated daily. No more manual tracking, no more blind spots. FoodDataLab gives online grocery teams the data they need to make faster, smarter calls.

195+Countries
AllPlatforms
100%Products
99.9%Uptime SLA

Trusted by Fortune 500.

Get real-time data from all online grocery platforms.

CAPABILITIES

Comprehensive intelligence for online grocery

Stay ahead in the fast-paced online grocery market with our comprehensive data suite. We transform complex market data into clear, strategic insights, allowing you to optimize your assortment, maximize margins, and outsmart the competition.

Price Monitoring

Price Monitoring

Track live pricing across online grocery retailers - by SKU, category, or full range. Know when a competitor moves before it hits your basket metrics. Compare prices at any level of granularity, from a single product to an entire category. Identify where you are priced above, below, or in line with the market at any point in time. Make pricing decisions based on what is actually happening in your market today, not last month's report.

Promotions Tracking

Promotions Tracking

Monitor promo depth, mechanic types, and frequency across all major online grocery competitors. Track BOGOF, multibuy, loyalty discounts, and seasonal campaigns in one place - updated daily. Understand which categories competitors are actively promoting and at what discount depth. Spot patterns in competitor promo calendars to anticipate their next move before it hits your sales.

Range Analysis

Range Analysis

See what competitors carry that you don't - and where you are over-ranging without commercial justification. Identify gaps at category, sub-category, and brand level before they cost you customers. Track new product launches and delistings across your competitive set as they happen. Understand how competitor ranges are shifting over time and in which direction - not internal estimates.

Private Label Benchmarking

Private Label Benchmarking

Track how competitor own-label ranges are priced and positioned against branded equivalents across every category. Monitor the depth and breadth of competitor private label portfolios, from entry-level to premium tiers. Identify where competitors are aggressively building own-label presence and which categories are next. Understand the price gap between own-label and branded products across the full market. Use that intelligence to sharpen your private label pricing, positioning, and ranging strategy.

Category Trends

Category Trends

Spot which categories competitors are expanding, deprioritising, or repricing before it shows in your own performance data. Track changes in product visibility, featured placement, and category structure across competitor sites. Identify emerging trends in ranging and pricing at category level weeks before they become industry conversations. Understand how seasonal events and market shifts are reflected in competitor category strategies. Stay ahead instead of reacting after the damage is done.

Data Feeds

Data Feeds

Receive clean, matched, grocery-structured data via API, Excel export, or direct dashboard access - ready to use without a data team cleaning it first. Every SKU is matched and normalised across retailers so comparisons are accurate and consistent. Data is updated daily so your team is always working from a current picture of the market. Integrate directly into your existing BI tools, pricing models, or category management workflows. No data wrangling, no reconciliation - just structured intelligence your team can act on.

CASE STUDIES

How our online grocery intelligence moves the needle for market leaders

Three clients, three markets, one consistent outcome - faster decisions and better margins. No testimonials, no vague claims. Just the metrics we agreed on with each team.

Global Grocery Leader


A top-10 online grocery retailer operating across 12 markets needed a single source of truth for competitor pricing - replacing manual tracking across local teams with inconsistent methodologies and no cross-market visibility.


Areas of collaboration:


  1. Competitor price monitoring across 12 markets, unified into one dashboard
  2. Weekly pricing index reports delivered to central and local pricing teams
  3. SKU-level data feeds integrated directly into their internal pricing model
+3.2%
Margin Uplift
12
Markets
140+
Price Moves
$2.4M
Margin Revocered

DATA POINTS

Every data point online grocery leaders rely on

All data points collected, structured, and updated daily - so your team knows exactly what they're working with before they build anything.

Current selling price - live price shown to shoppers


Regular price - non-promotional baseline price


Promotional price - price active during a promotion


Price per unit / per kg / per litre - normalised comparison price


Price history (30 / 90 / 365 days) - price changes over time


Price change frequency - how often a price moves


Price change magnitude - size of each price change


Price index vs market average - your position vs all competitors


Price index vs specific competitor - your position vs one retailer


Cheapest / most expensive in category - range extremes


Price rank within category - your position by price


Price tier classification - budget, mid, or premium segment


Private label vs branded price gap - own label vs brand delta


Own brand price positioning - where own label sits vs market


Multi-pack price vs single unit - pack size price efficiency


Online vs in-store price delta - channel price difference

DATASETS & USE CASES

The data your teams actually need

Every use case, and dataset structured for online grocery - mapped to the decisions your pricing, category, and strategy teams make every day.

Platforms
competitive advantage

Enterprise-grade online grocery intelligence, built for scale

From the technology we own to the way we work with clients, every part of FoodDataLab is built to meet the standards that the world's leading online grocery platforms demand.

Multi-Layer QA

Every dataset goes through automated validation and manual refinement to catch what algorithms miss. You get data you can trust, not data you have to double-check.

In-House Proxy Network

We operate our own proxy network for reliable, uninterrupted access to platform data at scale. No third-party bottlenecks, no unexpected downtime, no compromised delivery.

ML-Powered Matching

Our machine learning models match venues, menus, and data points across platforms with high precision. Built and refined over years of vertical-specific experience.

High-Frequency

We collect at the frequency your decisions demand. From twice-daily tracking to weekly lead discovery, collection schedules are matched to the business question.

Mobile Apps Data

We deliver native mobile apps data, not just web interfaces. This gives you access to pricing, promotions, and availability data that web-only providers simply cannot reach.

Full-stack Infrastructure

We own and operate the full stack from scrapers and orchestration to cloud storage, matching, and QA. Faster delivery, fewer failure points, and no outside vendor dependencies.

Process

From understanding your needs to delivering data

Four steps from defining your competitive intelligence needs to having clean, matched online grocery data flowing directly into your pricing and analytics workflows.

1

Discovery call

We learn your markets, teams, and data needs to define the right scope from the start.
2

Proof of Concept

We run a free, no-risk data sample on your target market so you can validate quality before any commitment.
3

Onboarding

We align on delivery format, frequency, and integration requirements to set up a seamless ongoing partnership.
4

Ongoing delivery

Structured food data streamed directly to your internal systems.

See what we have on your competitors

Tell us your markets and we will show you exactly what the data looks like before any commitment.

  • Free proof of concept for your target market
  • Delivered in your preferred format
  • No contract until you are satisfied

Need an NDA first? Just mention it in the form - we're happy to sign.