Mobile Logo

Share of Shelf & Search Positioning for
Online Grocery Leaders

FMCG brands and retailers struggle to quantify product visibility when keyword rankings and category page sorting change daily. With accurate Share of Shelf & Search Positioning data, commercial teams can pinpoint exactly where their SKUs appear compared to competitors and secure high-converting real estate.

→ Request free PoCSpeak to an Analyst

Trusted by Fortune 500.

Get real-time data from all online grocery platforms.

Without this data

Your team surrenders the digital shelf to faster competitors.

When product placement shifts unpredictably across retailer sites, category managers lose their primary lever for conversion. Lack of visibility into organic and sponsored search rankings means brands bleed market share to rivals who actively optimize their online presence.

Strategic
Misaligned joint business plans
Brands negotiate premium placement targets without the empirical data needed to verify retailer compliance. Commercial agreements break down when teams cannot prove that agreed visibility metrics were actually delivered.
Operational
Manual counting wastes analyst time
Category teams spend entire afternoons clicking through digital aisles to manually log brand positioning in spreadsheets. This tedious scraping process delays actual optimization work and produces outdated snapshots.
Business
Hemorrhaging top-line revenue
Products pushed below the fold on page one suffer an immediate drop in basket additions and gross merchandise value. Competitors quietly siphon off high-intent shoppers by outbidding or out-ranking core SKUs.
Intelligence
Delayed reaction to sorting updates
Executive boards review monthly syndicated reports that fail to capture sudden shifts in retailer search logic. Leadership makes allocation decisions based on stale positioning data long after the market has moved.
Sample signal

What a share of shelf positioning record looks like

Examine the exact page location, search rank, and sponsored status of any SKU across key retailer platforms. This granular snapshot reveals your direct competitive standing at the exact moment a shopper executes a search query.

Product SKU Retailer Platform Search Query Placement Status Visibility Score Last Extracted
Coca-Cola Zero Sugar 12x330ml tesco.com diet cola Sponsored 4.8 / 5 today 07:14
Alpro Oat Barista 1L sainsburys.co.uk oat milk Organic 4.9 / 5 today 08:45
Oatly Barista Edition 1L sainsburys.co.uk oat milk Lost Rank 3.6 / 5 today 08:45
Maille Dijon Originale 215G carrefour.fr moutarde Organic 4.1 / 5 yesterday
Calvé Pindakaas 350G ah.nl pindakaas New Listing 4.7 / 5 2 days ago
Speak to an Analyst
→ Request free PoC
What you get

Your team controls digital placement.

FoodDataLab delivers precise mapping of product visibility across every relevant category and keyword. Commercial teams leverage this objective metric to optimize their digital presence and hold retail partners accountable.

12 platforms
Retailers tracked
Monitor placement across primary online retail websites and category architectures.
Daily
Refresh frequency
Detect daily fluctuations in keyword search rankings and digital aisle sorting logic.
Full catalog
Catalog crosswalk
Compare precise brand positioning across completely different retail page structures.
Page one
Result visibility
Identify which core items successfully secure the highest converting digital listings.

Digital grocery runs on price, availability & visibility

0:00
Double Data Logo

Out of stock = leaving margin on the table

0:00
Double Data Logo

Product matching makes or breaks your data

0:00
Double Data Logo

Top products must be available at 7 PM

0:00
Double Data Logo

Top products matter across every grocery platform

0:00
Double Data Logo
Business impact

Turn product visibility into a measurable growth engine.

Stop treating digital placement as an uncontrollable variable. Armed with concrete placement metrics, commercial leaders can systematically capture top rankings and drive basket penetration.

Capture page one dominance
Identify exact keywords where competitors rank highly and deploy targeted investments to outmaneuver them. This aggressive optimization directly steals top-line volume from rival brands.
Win retail media proposals
Walk into buyer meetings with undeniable evidence of current shelf share versus agreed business plans. You can mandate corrective placement actions and secure better promotional real estate.
Enforce visibility metrics
Track whether retail partners actually maintain your contracted brand blocks within specific sub-categories. Hold operators accountable to ensure your premium SKUs never slip below the fold.
Speak to an Analyst
→ Request free PoC
How it works

From scattered shelf data to standardized commercial advantage.

FoodDataLab continuously maps the digital store layout across major European grocers. We transform volatile page structures into clean, comparable metrics delivered straight to your workflow.

1

Extract

Our systems systematically read publicly available category pages and search query results across Tesco.com, Carrefour.fr, and AH.nl. This process logs exactly where every SKU appears on the screen without relying on user session emulation.
2

Normalize

We map varied sorting algorithms and distinct website architectures into a single unified taxonomy. A rank of three on Ocado.com is precisely calibrated against a comparable placement on Sainsbury's digital storefront.
3

Deliver

Normalized visibility data flows seamlessly into your daily operations via REST API, automated CSV exports, or direct BI integration. Category managers access actionable placement metrics in their preferred dashboard every single morning.
FAQ

Questions we get from commercial and digital leaders.

Evaluating data vendors requires moving past high-level claims to understand the actual mechanics of collection and delivery.

Secure your digital shelf advantage.

Request a sample dataset detailing the exact share of shelf for your priority categories. Our intelligence team will provide a tailored export showing exactly how you stack up against key competitors today.

  • A dedicated data expert assigned to your case
  • No obligation, free consultation
  • Full support from scoping to delivery

Need an NDA first? Just mention it in the form - we're happy to sign.

Logo

Get access to the only

market intelligence you need

© 2026 doubledata.com | All Rights Reserved

Made by mush studio